Google is a giant digital industry today. With such a large influence, of course, Google has a significant impact on the digital world. Google’s influence and impact are certainly important to know, especially if you are a blogger, digital marketer, or content writer.
You can be more sensitive in compiling your digital strategy and be able to maximize the potential provided by Google so that your site can be better known. Come on, listen! It is important for you to recognize the following Google facts
- Accessed by Tens of Thousands of Users Every Second
In early 2018, there were an estimated 63,000 users who use Google services every second. If counted, that means there are around a trillion searches on Google in a day. This number is a fantastic number.
Search engines like Google are still a mainstay when someone needs information. Coupled with the continued development of telecommunications infrastructure, human dependence on search engines is also increasingly high.
This can be an extraordinary promise for a blogger. The numbers above indicate the potential readers you can achieve if you succeed in succeeding in Google or other search engine results.
- 50% of Keywords Used Are Longer Than 4 Words
This fact is certainly very useful for bloggers. Apparently, about 50% of the keywords that are asked on Google have a length of more than 4 words. In SEO terms, these keywords are commonly referred to as long-tail keywords.
Besides having large potential traffic, long-tail keywords are also relatively easier to win than short keywords that are only 1-2 words. So, you have to exploit this potential with observant. Do not hesitate to use various tools so that the process of determining your keywords can be effective and in accordance with what is sought by the reader.
- 91% of Users Stop on the First Page
Although accessed by so many people, but that does not mean getting readers from Google is easy. The study from Mr.SEO said that 91.5% of searchers stopped on the first page. In fact, only 1.1% are looking up to the third page.
Other data also shows that 61% of searchers will only open the top 5 sites from Google search results. So, let alone open the second page, they are not even quite interested in the search results in the order of 6 to 10. This number confirms the importance of taking place on the first page of Google search.
Google’s fantastic access numbers won’t have much impact if you haven’t won the place on the first page of Google. On the contrary, once you win the first page, your reading numbers will grow dramatically.
This is the reason why SEO is an important factor. There are now many SEO articles that you can learn for free. After reading it, don’t delay applying it. So slowly your ranking in the search results will start crawling up.
- Continuously Update Search Algorithms
As a search engine that currently dominates the internet, Google is certainly motivated to continue to maintain their performance to be able to satisfy the curiosity of internet users from all over the world. So, it is not surprising that Google continues to update their algorithm from time to time.
The Panda algorithm was first introduced on February 24, 2011. After that, there are Penguin, Pigeon, Hummingbird, Rankbrain, and Fred algorithms. Each algorithm has its own role and will continue to grow over time.
Knowing the development of Google’s algorithm is important so you can know how to develop a good and effective blog. Do not let you apply tricks that are outdated, because it could be detrimental to your blog.
- Articles on the First Page Have an Average Length of 1,890 Words
Searchers like articles that are complete and informative. That’s why they also like to use long-tail keywords when searching. For that, you need to compensate by providing articles with complete information and in-depth reviews.
Research by Backlinko shows that articles that succeed in gaining a place on the first page of Google have an average length of 1,890 words. This data validates the assumption that readers like complete content.
Of course, that doesn’t mean you have to create 1,890 words all the time. The important thing is to make a complete article and not half measures. If successful, both Google and readers will be equally satisfied with your blog article. If you want to learn writing skills for writing lengthy content get assignment help Melbourne.
- 70% -80% of readers like organic content
If you search for something on Google, at the top will appear paid search results (Google Ads). Even though they are at the top, apparently about 80% of searchers will ignore it and prefer organic content.
What is organic content? Organic content is articles on non-paid blogs or sites. Searchers feel organic content is more trustworthy than paid content.
This is the reason why bloggers have a promising future. With the increasing human dependence on the internet, blogger articles will continue to be needed by readers as a reliable reference source.
By reading some of the facts of Google above, you are now becoming more aware of how Google is very influential for your blog. If you ignore Google’s potential, it could be that your blog will be difficult to grow because you are excluded by other blogs that diligently maximize Google as a tool to market their blogs.
Based on the facts above, you can respond by:
- Get used to writing actual and factual articles
- Implement the latest SEO strategies so that your articles have a positive value in Google’s eyes
- Do research keywords and use long-tail keywords
- Trying to produce complete and in-depth content
- Mastering Google Analytics and Google Search Console to monitor blog development
If you are able to do it, it means you have tried to exploit the potential provided by Google for your blog. Of course, you cannot feel the results instantly, it takes time to process and perseverance so that slowly your article begins to heal the first page.
Prepare your mentality and continue to be diligent in developing your blog. Happy blogging!