Designing an integrated and professional website is a fundamental reason for the success of many business and knowledge activities, which means making profits, spreading ideas and attracting followers, users and visitors. To reach these results you should know how to design a website; because without this knowledge you will not be able to access Fields of work through the Internet and benefit from this vast cyberspace, various websites have become a gateway to our contemporary world for individuals, companies, institutions, private and public.
When thinking about creating a website for any purpose and activity we need the following:
Determine the purpose of creating the site
Why will the website be created? Based on your answer to this question will determine the form and type of site, is it a personal site? Or a site of services and news and news content? Or a commercial site to sell products and services? Thus, accordingly, you will study the competitors of your site to identify the scope of their strengths and weaknesses; to ensure the presence and continuity, as well as to identify the target groups and address them directly.
A platform for site creation:
How to design a website starts in the form of texts and forms are placed in a template to build the site written in a language used in the design of sites such as: language (HTML), and it is better to resort to the WordPress platform ((Word Press) because it is easy to use, and allows to put all texts in all languages It is compatible with all devices that go online and is offered free of charge.
Choose a name and logo for the site
Your site as a newborn in the world of the Internet must have an attractive name that is easy to trade and express your activity and unique so that no other site has the same name, and the design of your website logo is one of the most important bases that can not be neglected, because the logo is what will spread as a trademark for you, Successfully electronic means checking the choice of name and logo.
Domain and Hosting
Creating a website and launching it on the Internet is like renting a piece of land to build on. You need space on the Internet to start your business, you should have a domain and hosting, these services are not offered free of charge, but for a small amount paid to companies specialized in providing Hosting services and launch sites. You can also own your own hosting so that you control the speed of your site and upload files and ensure that your site is protected from hacking and hacking. Be careful of free hosting because it may lead to the deletion of your site when the load on the server increases.
To design a website you will necessarily need a brainstorming process to provide content that your followers will be able to browse, including information, data, photos, videos, and graphics related to your website activity, which is known as content. If you have products that you market, you should provide visitors with information about them, their prices and ways to get them. As well as services, and the creation of distinctive content and presented in a good form of the most important means of spread and ensure the appearance of search engines for those interested in marketing content and marketing through search engines.
Audit and protection
Reviewing search engine updates, updating content provided, selecting SEO-compliant content, and coordinating website pages are critical to ensuring that your site succeeds in its goal.
How to design a website successfully
The above steps are the basics of creating a website, but it requires a very professional and possess specialized skills in the areas of technological technologies for dealing with the Internet, relying on a professional professional is an important step to ensure the success of the idea of the site, you may be creating the site and buy domain and hosting does not appear on the Internet , Because the way the website was designed included something wrong.
How to E-Marketing Your Website
When it comes to promoting new products or services for your business, there may seem to be countless options. It can be difficult to know where to start and what promotion methods will give you the best results. The truth is that there are many ways to promote your business and that a business may depend on your business. Here are 9 ways to promote a new service or product for your business.
1. Provide your customers with an exclusive preview
Dedicated customers are an essential part of how e-marketing is because they are probably the first to buy it. Give customers an exclusive preview of your new product. This can take the form of a private party, pre-launch, online preview, or a special invitation to test your latest service. These exclusive offers for loyal customers will make them feel good and excited.
2. Social media competitions
Contests, gifts, and sweepstakes are a very popular tool among high-quality marketers. why? Marketers know that social media competes with work!
Social Network Contests are a fun and easy way to connect with customers and bring more fans to social media platforms. For example, a simple Facebook contest has an average of 34% new fans per campaign. This is huge given that the reach of organic content is low on Facebook!
Instagram Gifts gives customers the exclusive opportunity to be the first person to get a new product – for free! Free gifts can be marketed via your social media channels and through email. Turn on an Instagram giveaway for more direct traffic, put your business in front of new customers, and a fun way to connect with fans
3. Email Marketing
Did you know that 82% of consumers open emails from businesses, and 44% of email recipients made at least one purchase last year based on promotional email? Email marketing via a newsletter is a great way to advertise and is one of the best ways to promote a new service or product.
Email newsletters allow you to easily share your product news, photos, and information with customers. From there, offering a special discount or promotional offer is a great way to “complete the deal” so to speak, and get cash on your way.
With 1.44 billion active users per month, Facebook is a window into a huge market. That’s why Facebook ads are an incredibly effective marketing tool. Facebook is especially useful for intentionally targeting your audience, as Facebook’s amazing data collection allows businesses to target by gender, age, location, interest, and more. You also have a range of options for the type of ad you want, and you can easily stick to your budget by creating a maximum amount that you want to spend daily or monthly.
5. Promotions in store
Companies with physical locations or stores have an additional opportunity to promote a new product or service in the store. If you want to know how to promote your product in the studio or store, the number one thing you should do is give people a reason to go to your store.
Regardless of the presence of attractive logos and banners, you can promote your new products or services in the store with signs and promotional materials inside. Offer exclusive in-store discounts, like get one, get one for free, or a percentage discount. You can also market your product as exclusively available at the retail store. Whatever your promotion, make sure it won’t last forever. Customers with limited purchasing power, either by time or inventory, feel more urgent buying when it comes to your product
6. Event organization
Another way to move people to your physical location is to host an event or open house in your business. Hosting an event is a great way to attract people to your business, making them more likely to become customers. Events should not be fictional and highly organized. Something as simple as an open house or an information session that will work in places like salons, fitness centers, yoga studios, spas, and retail stores.
If your business is in a location with other local businesses, you can work together for a roadside sale or in an open-air house to attract more crowds! This is a great way to promote a new product or service you offer.
7. Offer upgrade
If your business relies on more services than a product, such as a salon, spa, fitness center, or business consultancy, you can offer an upgrade to customers to try your new service. Offering new facials or massages at your spa? Provide a free upgrade to existing customers to try it out! Expand your consulting services? Provide expanded services to loyal customers so they can see the difference!
If your new product is, in fact, an upgrade on an older product, you can consider creating a promotion. Promotions in commerce have proven to be effective because they motivate consumers to buy a new product using the code or credit they already have (the product they own). You can also resell old products in the trade, provided they are in good enough condition or used in future gifts.
8. Share customer reviews
One of the best ways to promote a new product or service is to allow your customers to speak for you by sharing reviews. If you benefit from some of the ideas already mentioned and provided a free upgrade or preview to customers