It is vital to understand that chatbot marketing is the most essential and efficient way to boost your business by using Facebook Messenger or other types of instant messaging apps.
According to most studies that analyze social media trends, the requirement for conversations, and customer support is increasing. Since most potential customers are asking for services by using social media platforms, chatbots are a great way to reduce the hassle.
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They will help businesses across the globe to save billions on customer services by implementing them instead. If you think that chatbots are too impersonal for maintaining your customer base, you should think again.
The fact states that more than 60% of consumers prefer to communicate with chatbots due to speedy solutions and answers that come with them.
We can differentiate numerous reasons why chatbots are becoming more and more attractive to both businesses and customers. Stay with us to learn about the latest strategies that you can implement by using them instead of human-based customer service.
1. Improve Conversation
This is one of the best examples that will explain to you the importance of chatbots in general. It would help if you had in mind that most of them are self-aware, which is not the same as in science-fiction movies, but in the sense where it will immediately provide information in friendly ways.
Since your customers are smart, they know whether they are talking with a bot or not. This is a good way to create a unique brand voice that will introduce your business with potential leads.
At the same time, you should have in mind that this particular form of strategy will provide the help guide and bring the conversation to the next level. The bot will suggest a question based on the most common ones, and the person will click based on the requirement.
You will notice that most chatbots will try to stay away from open-ended messages that will ultimately end up in errors. Remember that bots have to improve the user experience and not complicate it further.
Apart from the ability to answer questions, you can implement a built-in social selling component, which will allow you to provide discount codes that are exclusive to your followers.
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These incentives are common because brands want to encourage people to interact with bots, which will ultimately affect your return on investment.
2. Sell an Experience
Since the different approaches will provide you a different perspective, you should have in mind that you can create a unique experience among your customers by implementing a chatbot.
Apart from the idea that your customers can reserve products and book appointments, they can also rely on getting practical information about the specific situations and solutions that they wish.
For instance, a chatbot can tell you where you can find the nearest shop from your current location and get additional info that will help you determine whether you wish to become a customer or not.
At the same time, you can implement the possibility of real-time information that will also bring additional appeal to potential leads. Finally, your customers do not have to rely on third-party apps but use Messenger to get what they expect with ease.
3. Keep Up With Latest Trends
According to Business Insider, messaging apps reached a peak when it comes to the number of users in 2015. However, the number is increasing as time goes by, which is why you should start as well.
Have in mind that customers’ preferences tend to vary, and they should be based on interactions with brands through instant messaging apps, because that increases your opportunity to connect with them without sending them towards your official website.
At the same time, people stopped downloading new apps, and since most of them use Facebook, WhatsApp, Messenger, and other social media platforms, creating your app will only add the bulk into their storage.
Therefore, you can integrate chatbot to one of the most popular apps that people are generally using, such as Facebook Messenger, and you do not have to push them to install your app, which will not share the same success levels as communication through instant apps.
4. Improve Customer Service
One survey has shown that most online shoppers require support during the process. Therefore, if your customers require help when it comes to trying to understand which products will fit their needs and budget, they will ask for assistance.
At the same time, they may not find what they look for due to lousy navigation issues on your website, and they may have questions about registration, checkout, payment, and delivery about a specific product.
In all these situations, having a chatbot is the best way to provide real-time assistance similarly as a salesperson in a retail store. Apart from that, chatbots can give interactive communication where they can also ask questions and not just answer them.
By using voice and text, they can present the customer’s rich content, images, blogs, and tutorials that will help them through the journey of becoming your leads. You probably did not know that customer service is one of the most significant factors of success.
Therefore, you can improve it by using chatbots, because you can program them to provide automated answers, and to learn along the way by interaction. This will enable your customer service to save time and to assist only in essential cases when chatbots cannot provide help.