The idea behind a negative search engine optimization (SEO) attack is to make it look like the competitor is using black hat techniques to drop their rankings. This works very well because most search engine algorithms focus on detecting malpractices by webmasters rather than attacks by competitors. Legal recourse, while possible, is usually difficult due to the costs involved, applying existing laws to these attacks and defining the damage done. If the attacker is based in a foreign country, it becomes even more difficult. Fortunately, it is still possible to prevent and recover from negative SEO in Cherry Hill with some tools and techniques that will be discussed below:
Monitor And Remove Unnatural Backlinks
The most common tactic used by competitors to damage the website’s SEO in Cherry Hill is to create large amounts of unnatural backlinks to the webpage. To prevent such tactics from hurting the website’s authority, it is important to monitor all the backlinks continuously with tools like Ahrefs and SEO Spyglass. These tools can detect sudden spikes in backlinks and notify the website owner of the problem. Next, the sites these links are hosted on should be requested to remove them. Google Disavow should be used to disavow these links and nullify the negative effects on the site’s rank.
Detecting & Removing Duplicate Content
It is not difficult for competitors to duplicate and post website content elsewhere. This way, they make it look like the webmaster is trying to spam their content. Deflecting the effects of such attacks is fairly simple. The webmaster can use tools like Copyscape to detect duplicate content by entering their web page’s URL. Once the duplicate content is found, the webmaster just needs to request the owner of the site where the content is posted to remove it. If the contact info of the owner is not available on the site, you can use Whois directory or submit a Google Digital Millennium Copyright Act request to have it removed.
Monitor Best Backlinks
It is important to preserve backlinks that give the website the best traffic. Competitors understand the importance of good backlinks and try to have them removed by impersonating the webmaster and requesting a removal. This can be prevented by using emails created from the website domain rather than Gmail or Hotmail. This will enable hosting site owners to identify the original employees of the company. It is also important to track if the backlink is still online using tracking tools. If they are removed, the webmaster needs to contact the host owner that the request to remove the backlink was false.
Some competitors stoop low enough to conduct cyberattacks against websites. The obvious step to prevent this is to amplify the domain’s security with antivirus software, two-step password verification systems, a strong password and Google Authenticator Plugin. A strong server with anti-malware protection while expensive would be a good investment. If the hacker manages to bypass the heavy security it’s important to fix the problem fast and identify the access that allowed the attack to occur. Ethical hackers can help detect such loopholes.
Report Fake Reviews
It is important to claim and create profiles on business to be able to identify and report false negative reviews on them. Most false reviews online are created by bots with a one-star rating and single word reviews.
Detect Heavy Crawlers
Some competitors use bots to forcefully crawl the site to slow its loading speed or crash the server entirely. To prevent this type of cyberattack, it is important to monitor the web site’s performance, particularly the loading speed with a speed tester. Such attacks should be reported to the web hosting service, but tech-savvy webmasters can use robot.txt and .htaccess to identify and block the culprits.
Detect Bounce Rate Manipulation
Bots can be programmed to open and close links continuously to increase the website’s bounce rate and damage its ranking. This can be detected by analyzing a high click-through rate and low dwell time. Using bot filters can prevent this problem.
With these methods, webmasters can protect their website from malicious negative SEO attacks.