Search Engine Optimization (SEO) has become one of the most essential marketing tools adopted by business the world over. A well-developed SEO strategy is instrumental in achieving organizational goals. As more and more businesses learn about SEO’s numerous benefits, there is an increased demand for SEO services, especially in India. It is one of the reasons why SEO services in Chennai, Delhi, or Bengaluru are highly sought. SEO services help in engaging potential customers and leading them to websites – this benefits both small and big businesses.
While there are ample information and guidelines on how to implement SEO services, small businesses may sometimes ignore some basic requirements of an SEO strategy. Here are some of the most common SEO mistakes that should be avoided by small businesses to achieve business growth.
Ignoring Local Listing
One of the biggest mistakes that small businesses make adopting SEO services for the first time is ignoring local listing or Google business listing. Google is constantly focusing on offering information about ‘near me’ searches. This becomes the biggest opportunity for small businesses to gain visibility and claim the local consumer base. For example, to reach out to Chennai user base small businesses should hire an SEO company in Chenna. They should also ensure that they can offer all possible information to meet the customer’s intent.
Ignoring Off-Site Strategies
Most small businesses have the misconception that SEO is all about on-site optimization. While website optimization might be the primary focus area to improve rankings, off-site SEO strategy requires equal focus. For small businesses to gain faster visibility, it is important to offer interesting content that builds authority and compels the user to continue reading. One of the major efforts involved is a focus on creating keyword-rich content with links to redirect users to the business website.
Avoiding Website Audits
Small businesses ignore conducting regular audits for their website. An audit helps in gauging the website’s performance from the client perspective. The audit can address questions such as: Is the website user-friendly? Does it load in less than 3 seconds on the mobile? Is the content offered on the site relevant and easy to reach? The results of such an audit require experts, who understand terms like CTA, sales funnel, navigation and more. The next step would understand all the issues raised by the audit.
Missing Traffic Redirection
Another common mistake that small businesses make is ignoring traffic redirection despite revamping a website. The traffic from old URLs needs to be redirected to the new URLs. Users reaching ‘not available’ or ‘non-functional’ web pages leads to a negative experience, which may further discourage to continue their engagement with the business. An SEO services expert can help you understand the different errors and how to avoid them.
Placing Important Text in Images
Search algorithms always look for text instead of images. The robots may not read the text on top of the image. However, backend text is recommended. Content is the key to unlock the Internet’s potential. So, choose the words and placement, accordingly.
Missing Fresh and Quality Content
Most businesses expect users to flock to their site based on the products and services put up on the website. However, in today’s age, it is all about ‘outreach’ through quality content. Content offering value to users will lead to higher engagement in the form of views, likes, and shares. Blogs drafted with the use of good quality keywords and even FAQs help to attract a larger audience to the website. It can help in getting better rankings and more conversions.
Posting Algorithm-Specific Content
Small businesses that focus on offering content specific to algorithm rarely succeed, because it might not interest the users. The idea is to focus on the bigger picture and develop strategies that are successful in the long-run. Algorithms are data-driven, which might not necessarily focus on the interest of the wider audience base.
Trailing on SEO Trends
Time is of utmost importance in present-day and age. SEO strategies keep changing every minute, based on ongoing trends. A lot of businesses fail to keep up with the trends and tend to lose out on potential customers. It is critical to keep moving with trends to ensure that the business or brand name is found on every online channel.
Businesses tend to treat SEO as a one-time activity, which is usually considered as a project. While there is no harm to treat it as a project, but regular and constant SEO strategy implementation will lead to growth. A business made in Chennai must constantly seek SEO services in Chennai to ensure potential customers are viewing them online. For a small business, time should be spent on improving products and services by hiring experts to take care of their SEO marketing strategies.